WHY
WDJ?

At Well Done John, we believe one essential thing: if photography is partly an innate art, success is something you learn.

Talent isn’t enough. Because standing out, lasting, and making a living from your vision requires understanding rules that no one really teaches. Invisible codes. Decisive springboards. Choices that save time — and build confidence. Understanding this framework doesn’t standardize photographers. On the contrary: it gives them the freedom to dare.

Our mission is simple: help photographers affirm their artistic uniqueness, learn the codes of visibility and promotion, and gain confidence.

Founded in 2018 by Laure Bouvet, an art buyer in a communications agency for 10 years and a specialist in commissioned photography, Well Done John is built on a deep understanding of industry codes and offers personalized mentorship and training led by a team of seasoned photography professionals who share what they wish they had known earlier. The pathways are designed to support your progress, module by module, at your own pace.

At Well Done John, we don’t just learn. We meet, we exchange, and we build a network within the Johns community—because journeys are also shaped by others.